Too Good To Go saves 2 million meals from going to waste in the UK
28 July 2020 - Food app with a conscience, Too Good To Go, has now saved 2 million meals from going to waste from restaurants, retailers and producers in the UK.
Too Good To Go lets consumers buy surplus food from businesses to stop it from going to waste. Consumers simply download the free Too Good To Go app and search for nearby businesses with unsold food. They then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.
By saving 2 million meals from being thrown away, Too Good To Go, along with its partners and users, has prevented 5 million kg of CO2e emissions, the equivalent to that emitted by 984 flights around the world.
Having launched in the UK in 2016, the company has seen 2422% growth in meals saved - helping to reduce the resources wasted by food businesses, as well as the impact food waste has on the climate.
Jamie Crummie, co-founder of Too Good To Go, said: “Our growth in the UK shows just how important conscious consumerism is to society. Consumers are becoming more aware of their purchasing habits and the impact this has on the environment, and it’s encouraging to see that fighting food waste is continuing to gain momentum. But we know that 2 million meals saved is just the tip of the iceberg and there is so much more we can all do to prevent delicious food from needlessly going to waste. By making a small change to where and how food is purchased, everyone can do their bit to make sure that food is eaten and enjoyed, rather than thrown away.”
For more information on Too Good To Go visit www.toogoodtogo.co.uk.
ABOUT TOO GOOD TO GO
Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.
In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.
Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.
Too Good To Go by numbers:
40.7 million meals saved globally
22.6 million app installs globally
48,000 partner stores globally
2020 became a registered B-Corp
Belinda Hallworth - PR Manager