Best Before labels are causing food waste

And we're trying to change that. Introducing 'Look, Smell, Taste, Don't waste' - a campaign to clear up date label confusion.

So, what's actually changing?

Participating brands have made four pledges


Add Too Good To Go's 'Look, Smell, Taste, Don't Waste' label to packaging


Change 'use by' labels to 'best before' on products with flexible consumption dates


Remove best before labels on products that don't require them


Commit to fighting food waste together

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Leading the way

Discover the changes these brands are making

How good is your date label knowledge?

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