Look, Smell, Taste, Don't Waste | Too Good To Go

Best Before labels are causing food waste

And we're trying to change that. Introducing 'Look, Smell, Taste, Don't waste' - a campaign to clear up date label confusion.

So, what's actually changing?

Participating brands have made four pledges

1	Add Too Good To Go's 'Look, Smell, Taste, Don't Waste' label to packaging
2	Change 'use by' labels to 'best before' on products with flexible consumption dates
3	Remove best before labels on products that don't require them
4	Commit to fighting food waste together

Leading the way

Discover the changes these brands are making

How good is your date label knowledge?

Take our quiz and see!