Best Before labels are causing food waste
And we're trying to change that. Introducing 'Look, Smell, Taste, Don't waste' - a campaign to clear up date label confusion.
So, what's actually changing?
Participating brands have made four pledges
Add Too Good To Go's 'Look, Smell, Taste, Don't Waste' label to packaging
Change 'use by' labels to 'best before' on products with flexible consumption dates
Remove best before labels on products that don't require them
Commit to fighting food waste together