Best Before labels are causing food waste

And we're trying to change that. Introducing 'Look, Smell, Taste, Don't waste' - a campaign to clear up date label confusion.

So, what's actually changing?

Participating brands have made four pledges

1

Add Too Good To Go's 'Look, Smell, Taste, Don't Waste' label to packaging

2

Change 'use by' labels to 'best before' on products with flexible consumption dates

3

Remove best before labels on products that don't require them

4

Commit to fighting food waste together

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Leading the way

Discover the changes these brands are making

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