Best Before labels are causing food waste
And we're trying to change that. Introducing 'Look, Smell, Taste, Don't waste' - a campaign to clear up date label confusion.
So, what's actually changing?
Participating brands have made four pledges
1 | Add Too Good To Go's 'Look, Smell, Taste, Don't Waste' label to packaging |
2 | Change 'use by' labels to 'best before' on products with flexible consumption dates |
3 | Remove best before labels on products that don't require them |
4 | Commit to fighting food waste together |
How good is your date label knowledge?
Take our quiz and see!
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Do you know someone who gets date labels confused? Spread the word to help educate them.